In Fall 2017 over 100 students at Ravensbourne, studying for undergraduate degrees in Fashion Design, Fashion Accessory Design and Fashion Buying and Brand Management, were invited to collaborate with each other to create 18 revolutionary denim collections. The brief was set by VF Corporation, with students asked to consider how the Western heritage of the Wrangler brand could be reinterpreted for a modern, high-end consumer.
Over the course of 12 weeks, each team produced a collection, including prototype garments and accessories, range plans, marketing strategies and promotional materials. These were then exhibited at a Trade Show, at The Bargehouse in central London, at the culmination of the project.
This book is designed as a record, not just of the final work produced, but also the development process each group went through. It documents their interpretations of the Wrangler brand, and hopes to contribute new ideas to inspire further innovation.
Throughout the collaboration the student teams were supported and advised by the Ravensbourne Fashion Department, the VF Corporation Design Science team and received additional tutoring from denim experts working in industry.
Special thanks go to:
Steve Zades, Global Vice President of Transformational Innovation at VF Corporation
Robin Fisher, Director of the VF Design Science Lab
Gurmit Matharu, Course Leader for Fashion Design at Ravensbourne
Gabrielle Shiner-Hill, Course Leader for Fashion Buying and Brand Management at Ravensbourne
Julia Crew, Course Leader for Fashion Accessories Design at Ravensbourne
Neil Adams, Senior Lecturer for Fashion Design at Ravensbourne
Claire Selby, Head of Commercial Relationships at Ravensbourne
Ruth Nicholls, Commercial Projects Manager at Ravensbourne
Abigail Summerfield, Course Leader for Enterprise and Entrepreneurship at Ravensbourne
Ria Hawthorn, Curator and Exhibitions Manager at Ravensbourne
Mohsin Sajid, Denim Design Specialist
Laura Dufort, Design Consultant
Shasmin Mozomil, Catalogue Designer
With additional thanks to: Caroline Gilbey, Charly Pickard, Lauren Fox, Helen Alexander, Jennie Stewart, Theo Darton-Moore, Lawrence Zeegen, Andrew Fionda, Kate Cameron-Reid, Coralie Sawle, Estelle Colombe, Adam Smart, Jezlyn Mayor
Collection 1: Wrangler Modern
Wrangler Modern is a capsule accessories collection that draws on the pillars of the Wrangler brand: performance, authenticity, style, function and innovation.